The Awapuhi Farm
Learn all about the Awapuhi plant, our Awapuhi Farm, how we use the ingredient and why it lives as an important part in our story. Welcome to the Awapuhi Farm.
Lesson 1: The Awapuhi Farm Video
Explore the significance of the Awapuhi plant in the brand's history.
Learn how Awapuhi is used in products and its benefits.
Welcome to our story. We are the #1 Pro Hairstyling Brand in the World, and it is not a privilege we take lightly. We will always strive to be your number one, here is why...
R&D plays a crucial role in collaborating with all departments to ensure smooth operations and provide support for products throughout their lifecycle, not just for developing new products and researching innovations.
Enjoy a series of Style Trip episodes. Join Artistic Director of Paul Mitchell Professional Hair Color, Colin Caruso, as he hits the road in a webisode series that celebrates the craft of hairdressing, explores community and fuels creativity.