Our Story, Your Why
Welcome to our story. As the largest family-owned pro hair care brand, 40+ years and counting, we’re building a legacy with our passion for hair and a whole lot of heart.
Lesson 1: Our Story Video
Since 1980, we've been at the forefront of professional haircare and color, the trusted brand of choice by salons, stylists, and their guests.
Why we choose the right thing, even when it is not the easy thing.
As the largest family-owned pro hair care brand, 40+ years and counting, we don't take that privilege lightly. We're building a legacy with our passion for hair and a whole lot of heart. Here is our story and why.
JPMS CEO, Michaeline DeJoria shares the story of an independent and family-owned company, our unwavering commitment to the success of our community of professionals remains the driving force behind everything that we do.
Learn all about the Awapuhi plant, our Awapuhi Farm, how we use the ingredient and why it lives as an important part in our story. Welcome to the Awapuhi Farm.