Our Story, Your Why
Welcome to our story. We are the #1 Pro Hairstyling Brand in the World, and it is not a privilege we take lightly. We will always strive to be your number one, here is why...
Lesson 1: Our Story Video
Since 1980, we've been at the forefront of professional haircare and color, the trusted brand of choice by salons, stylists, and their guests.
Why we choose the right thing, even when it is not the easy thing.
We are the #1 Pro Hairstyling Brand in the World, and it is not a privilege we take lightly. We will always strive to be your number one, here is why...
JPMS CEO, Michaeline DeJoria shares the story of an independent and family-owned company, our unwavering commitment to the success of our community of professionals remains the driving force behind everything that we do.
Learn all about the Awapuhi plant, our Awapuhi Farm, how we use the ingredient and why it lives as an important part in our story. Welcome to the Awapuhi Farm.