A Conversation with our Co-Founder
Discover the inspiring story behind the creation of John Paul Mitchell Systems, a company that revolutionized the hair care industry with a commitment to luxury, affordability, and sustainability.
What You Will Learn
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Lesson 1: A Conversation with our Co-Founder Video
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The origin story of John Paul Mitchell Systems and its founders.
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he company’s ongoing commitment to professional hairdressers and industry innovation.
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The values of sustainability and giving back that have always driven JPMS.
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The importance of remaining privately owned and maintaining long-term independence.
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How JPMS legacy continues to impact the beauty industry today.
About this course
- 1 lesson
- 3 min
REVIEWS (★)
Passion
Tesha Yates
Great message. You can really feel the passion for the brand and people.
Great message. You can really feel the passion for the brand and people.
Read LessAdditional products
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Our Storybook
Course5.0 average rating (2 reviews)As the largest family-owned pro hair care brand, 40+ years and counting, we don't take that privilege lightly. We're building a legacy with our passion for hair and a whole lot of heart. Here is our story and why.
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Meet Our CEO
Course5.0 average rating (2 reviews)JPMS CEO, Michaeline DeJoria shares the story of an independent and family-owned company, our unwavering commitment to the success of our community of professionals remains the driving force behind everything that we do.
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The Awapuhi Farm
Course5.0 average rating (1 review)Learn all about the Awapuhi plant, our Awapuhi Farm, how we use the ingredient and why it lives as an important part in our story. Welcome to the Awapuhi Farm.