Powered by soy protein, plant-based lipids and oleic acid, this formula smooths the cuticle, boosts hydration, and leaves hair soft, silky and manageable—every time. Whether you’re perfecting a gloss, correcting tone or enhancing natural color, watch now to see Paul Mitchell The Demi in action.
Lesson 1: Unlock the Basics: The Demi
Up to 6x more shine and 36% more conditioning* *Based on third-party testing compared to untreated hair.
Natural pH for gentle, effective color development
Long-lasting results (4–6 weeks)
Fast processing in just 5–20 minutes
Ideal for toning, refreshing, and color corrections
Unlock the power of rich, long-lasting permanent color with 100% gray coverage. In this video, we spotlight the standout benefits of our premium color line—designed for stylists who demand reliability, vibrancy, and flawless results for every client.
Unlock the power of beautiful, long-lasting color with our premium permanent hair color line. In this video, we break down the standout benefits that make this color system a must-have for professional stylists and colorists.
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Explore the many ways to utilize The Demi, the rapidly expanding Paul Mitchell Professional hair color brand.
